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Boney Toons Strips Children's Classics of Their Innocence

 - Sep 7, 2011
References: bureau-l & designaside
If you're a person who sees Mickey Mouse as a corporate symbol instead of a lovable children's cartoon, then these Boney Toons sculptures are right up your alley.

Created by the talented artist Johannes Baptista Ludwig, Boney Toons is supposed to represent the way corporations have used these cartoon idols in shameless and abusive manners to the point where Ludwig can no longer see them as simply adorable creations.

These sculptures resemble cadavers so much they've surpassed my bizarreness threshold. Artful they may be, but that doesn't mean they don't totally creep the snot out of me.

Implications - Consumers appreciate products with cognitive elements because it forces them to engage with the item for extended periods of time, which in turn establishes a stronger bond between consumer and product. Corporations should similarly look to engage consumers on an intellectual level in order to establish long-standing customer relationships.