While the electric superbike may be just around the corner, the Bombardier Embrio concept motorcycle offers a more inspiring look at what we'll be riding in the future. It seems odd, but people seem to be riding Segways.... The Embrio is uses 'training wheels' until it hits 20 km/h, and then it becomes and extreme unicycle. It's powered by hydrogen fuel cells.
Implications - As consumers are moving towards a more environmentally friendly living style, automotive companies are trying to produce alternative-fueled vehicles with the potential to overtake the popularity of cars. As such, many automotive companies are fixating on the physical design elements of the vehicles to ensure favorable public reception. Corporations in other industries should follow a similar strategy when trying to garner favorable consumer reactions.
1. Alternative-fueled Vehicles - As consumers move towards a more environmentally friendly living style, automotive companies are producing alternative-fueled vehicles that have the potential to overtake the popularity of cars.
2. Fixating on Design Elements - Automotive companies are fixating on the physical design elements of vehicles to ensure favorable public reception, presenting opportunities for other industries to follow a similar strategy.
3. Hydrogen Fuel Cells - The use of hydrogen fuel cells in vehicles like the Bombardier Embrio presents a disruptive innovation opportunity in the automotive industry.
1. Automotive - The automotive industry is focusing on producing alternative-fueled vehicles like the Bombardier Embrio to meet consumer demand for environmentally friendly transportation.
2. Consumer Electronics - Consumer electronics companies can learn from the automotive industry's focus on design elements to attract favorable consumer reactions and incorporate them into their product offerings.
3. Renewable Energy - The use of hydrogen fuel cells in vehicles presents a disruptive innovation opportunity for the renewable energy industry to expand its applications and drive advancements in fuel cell technology.