The Boi-ing Bright On Concealer Hydrates & Corrects Color
Laura McQuarrie — February 9, 2022 — Fashion
Benefit Cosmetics' Boi-ing Bright On Concealer brightens the dark undereye area, hides dark circles and shares the benefits of color-correcting pigments. This hydrating and brightening formula boasts a serum-like consistency and multitasking benefits.
The lightweight and silky three-in-one concealer offers immediate benefits, as well as long-wearing, non-caking and waterproof properties. This nourishing formula can be found in luminous shades like Nectarine, Almond and Clove, and the products are packaged into playful pencil-like tubes, suggesting the way that the Boi-ing Bright On Concealer "erases" undesired dark spots and areas of discoloration.
Thanks to its brightening benefits, the concealer can also be applied to the cheekbones and the bridge of a nose to accent the high points of the face.
The lightweight and silky three-in-one concealer offers immediate benefits, as well as long-wearing, non-caking and waterproof properties. This nourishing formula can be found in luminous shades like Nectarine, Almond and Clove, and the products are packaged into playful pencil-like tubes, suggesting the way that the Boi-ing Bright On Concealer "erases" undesired dark spots and areas of discoloration.
Thanks to its brightening benefits, the concealer can also be applied to the cheekbones and the bridge of a nose to accent the high points of the face.
Trend Themes
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Brightening Concealers — The trend of developing serum-style, hydrating and brightening concealer formulas that boast color-correcting pigments.
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Multitasking Beauty Products — The trend of offering multiple benefits in one product, such as hydrating, brightening and correcting dark spots and areas of discoloration.
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Playful Packaging — The trend of designing playful and portable packaging for products with erasing and brightening benefits.
Industry Implications
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Beauty and Skincare Industry — Opportunity to develop and market innovative, multi-benefit concealer products that offer brightening, correcting and hydrating properties.
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Cosmetics Packaging Industry — Opportunity to develop creative, playful and portable packaging designs that complement the multi-benefit properties of the brightening concealer products.
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Fashion and Beauty Retail Industry — Opportunity to offer trend-setting, multifunctional and playful beauty products that focus on brightening, correcting and hydrating properties.
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