Lush Cosmetics recently expanded its portfolio with the introduction of limited-edition Body Sprays in five fan-favorite scents. The scents were chosen by the Lush community via Lush Labs from popular (but no longer available) Lush products of the same name.
The collection includes Ectoplasm, Winter Garden, Space Girl, Sparkly Pumpkin, and Mamma Mia. Each scent comes in a 100 percent recycled plastic bottle that delivers the invigorating aroma in a wide-spraying, delicate mist. Fans can use the body sprays as a subtle perfume, a "freshens top-up" for gym bags, or on their clothing for an invigorating scent.
The new, limited-edition Lush Body Sprays are available to purchase both online and in select locations with prices ranging from $29.95 to $34.95.
Image Credit: Lush
What Makes This Trend Stand Out
- Eco-friendly Body Sprays
- Disruptive innovation opportunity: Develop sustainable packaging solutions for body sprays to reduce plastic waste and appeal to eco-conscious consumers.
- Crowdsourced Product Selection
- Disruptive innovation opportunity: Implement a community-driven process to involve customers in choosing product scents, fostering engagement and creating fan-driven launches.
- Multi-purpose Fragrance Products
- Disruptive innovation opportunity: Create versatile fragrance products that can be used as both perfume and fresheners, providing convenience and value to consumers.
Sectors Adopting This
- Cosmetics
- Disruptive innovation opportunity: Explore new and sustainable formulations and packaging in the cosmetics industry to meet the growing demand for eco-friendly and socially responsible beauty products.
- Crowdsourcing
- Disruptive innovation opportunity: Apply crowdsourcing in product development and decision-making processes across various industries to enhance customer engagement and loyalty.
- Fragrance
- Disruptive innovation opportunity: Develop innovative fragrance products and delivery systems that offer unique experiences and functionalities for consumers in the fragrance industry.
