Rumiano Cheese Company brand Board at Home -- specializing in a rotating selection of DIY cheese, charcuterie and snack platter kits -- launched an artisanal cheese board kit earlier this year in celebration of Halloween. Titled the 'Spooky One,' the kit featured a tasty cheese selection along with condiments and savory biscuits for the perfect DIY cheese plate creation.
Board at Home's Spooky One cheese board kit was offered for a limited time and consisted of Traditional Brie from Marin French Cheese, Fiscalini Cheese Company's Bandage Wrapped Cheddar, The Rustic Bakery's Spooky Ghosts Cookies, Small Batch Jam Company's Strawberry Champagne Jam and a package of Napa Nuts' Gourmet Mixed Berries. The kit was priced at $75 and was specially curated to "support California’s small-scale cheese producers, dairy farmers, and other artisanal makers."
Key Themes Behind This Trend
- DIY Cheese Board Kits
- The rise in popularity of DIY Cheese Board Kits presents an opportunity for companies to create unique, customizable, and convenient options for consumers.
- Artisanal Condiments
- The demand for high-quality, artisanal condiments to complement cheese plates creates an opportunity for small-batch producers to enter the market and differentiate themselves from mass-produced options.
- Limited Edition Themed Kits
- The success of limited edition themed cheese board kits allows companies to create buzz and generate excitement among consumers by offering unique and seasonal options.
Where This Applies
- Gourmet Food
- As DIY Cheese Board Kits become more popular, the gourmet food industry has an opportunity to offer unique and high-end cheese selections, artisanal crackers and condiments, and other premium snacks.
- Agriculture
- As consumers become more conscious of supporting small-scale cheese producers and dairy farmers, the agriculture industry has an opportunity to market and promote its artisanal and locally-sourced offerings.
- Subscription Boxes
- The success of DIY Cheese Board Kits presented in a subscription box format presents an opportunity for companies to create a regular recurring revenue stream and offer a consistent and convenient experience for consumers.
