Portland-based fine food retailer and restaurant brand Olympia Provisions has partnered with cheese expert and Cheese Sex Death author Erica Kubick on a new charcuterie kit. The kit speaks to growing consumer desires for influencer and expert-curated products that highlight niche food items they wouldn't normally buy,
The Spring Charcuterie Kit includes Finocchiona, pistachio and lemon-infused Salami Etna, a Chevre Frais from Prarie Fruits Farm & Creamery, a pack of Effies Homemade Oatcakes, and a jar of Girl Meets Dirt's Rhubarb Lavender Preserves. This new charcuterie kit can also be paired with fresh fruits and veggies and a beverage of one's choice.
Additionally, 7% of all net sales from this kit will be donated to the Anne Saxelby Legacy Foundation -- an organization that provides training opportunities in sustainable systems and agriculture to young adults both domestically and abroad.
Why This Trend Is Growing
- Influencer-curated Kits
- Expert-curated kits are becoming popular among consumers, presenting an opportunity to collaborate with influencers in various industries.
- Niche Food Products
- There is rising demand for specialized, unique food products that can be marketed through collaboration with other brands.
- Charitable Collaborations
- Collaborative products that give back to a social cause can create positive customer sentiment and attract socially conscious consumers.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can look to collaborate with influencers and experts to offer curated products and utilize unique ingredients to differentiate their brand.
- Non-profit Organizations
- Charitable organizations can partner with brands to create collaborative products that donate a portion of sales to a social cause they support.
- Hospitality
- Hotels and restaurants can utilize expert-curated kits to offer customers a unique experience and differentiate themselves from competitors.
