'That Cheese Plate Will Change Your Life' Highlights DIY Creations
Jana Pijak — May 8, 2023 — Business
References: thatcheeseplate
'That Cheese Plate Will Change Your Life' is a DIY cheese board book that spotlights Brooklyn based founder, entrepreneur, food stylist, and best-selling author Marissa Mullen's innovative Cheese By Numbers™ method. This method is the ultimate solution for creating a stunning and approachable cheese plate. Designed to take the guesswork out of assembling the perfect arrangement, the method ensures a visually pleasing and delectable cheese plate every time.
The book is a useful "how-to guide for crafting beautiful and delicious cheese boards for entertaining and self-care." It also highlights growing consumer desires for DIY tutorial content that is available beyond their favorite social media outlets.
That Cheese Plate is a global community for cheese plate inspiration and helps anyone create the perfect cheese plate in six easy-to-follow steps -- cheese, a layer of cured meats, vibrant produce, an element of crunch, dips of one's choice, and lastly garnish.
Image Credit: That Cheese Plate, Concept + Photographs by Marissa Mullen, Illustrations by Sara Gilanchi
The book is a useful "how-to guide for crafting beautiful and delicious cheese boards for entertaining and self-care." It also highlights growing consumer desires for DIY tutorial content that is available beyond their favorite social media outlets.
That Cheese Plate is a global community for cheese plate inspiration and helps anyone create the perfect cheese plate in six easy-to-follow steps -- cheese, a layer of cured meats, vibrant produce, an element of crunch, dips of one's choice, and lastly garnish.
Image Credit: That Cheese Plate, Concept + Photographs by Marissa Mullen, Illustrations by Sara Gilanchi
Trend Themes
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DIY Cheese Boards — There is a growing consumer desire for step-by-step tutorials on how to creatively assemble and entertain with cheese boards, providing new opportunities for content creators and food brands to market unique DIY experiences.
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Visual Content Creation — Consumers continue to be drawn to visual DIY content, encouraging brands to incorporate simple yet visually stunning designs into their marketing and branding strategies.
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Food Styling Innovation — Marissa Mullen's Cheese by Numbers™ method is a prime example of how innovation in food styling can lead to unique solutions that address both aesthetic and taste preferences.
Industry Implications
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Food and Beverage — The food and beverage industry has the opportunity to create innovative products and experiences tailored towards DIY cheese board creation, incorporating unique flavor combinations and visual styles.
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Publishing — Publishing companies have the opportunity to capitalize on the consumer desire for DIY content by creating visually appealing how-to guides on cheese board creations.
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Social Media — Social media platforms can capitalize on the growing interest in cheese boards by partnering with creators like Marissa Mullen to provide unique and visually stunning content to their users.
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