Frozen Black Race Cars

The BMW M3 Special Champion Edition Salutes Bruno Spengler

It doesn't get much more badass than this BMW M3 Special Champion Edition.

Modelled after the car Bruno Spengler drove in this year's DTM racing series, it features metallic "frozen black" paint with dark chrome accents and matte black wheels. This car is the epitome of understated strength: the kind of car that is all the way cool, but is secure it doesn't have to be flashy. The top of the car is accented with a tri-color M stripe.

This BMW M3 Special Champion Edition is a celebratory release for BMW. After being out of DTM racing for nearly 20 years, the car making returned this year and, on the back of Canadian driver Bruno Spengler, won the driver's title.

Only 54 of these BMW M3 Special Champion Edition cars are available.

Frozen Black Race Cars
Opportunity for luxury car manufacturers to create limited edition, race-inspired vehicles with unique matte black finishes and stylish accents.

Industries Being Reshaped

Luxury Automobile Manufacturing
Disruptive innovation opportunity for luxury car manufacturers to cater to niche market demand for exclusive, high-performance race cars with distinctive aesthetics.
SCORE
5.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 75%
Freshness 8%

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