Instrument-Inspired Luxury Sedans

The BMW Individual 7-Series Composition is for Pianists

The newly unveiled BMW Individual 7-Series Composition takes inspiration from Steinway & Sons pianos. A black-and-white motif connects the luxury sedan with piano keys, while Merino leather upholstery and an Alcantara headliner ooze luxury. Even the wood trim on the interior got a piano varnish.

See more images of the BMW Individual 7-Series Composition above, and read below for the special paint process that went into creating the deep sheen on the sedan's exterior.

Implications - The entirely impressive BMW Individual 7-Seroes Composition features a smooth, sparkling body finish and an intricate multi-stage process. First, basic black and/or white paint is applied, then the body receives an additional three protective coats. Each layer is deftly and carefully smoothed and polished by hand, resulting in a silky surface quality befitting an upscale piano lacquer.

Instrument-inspired Design
Exploring design elements and materials from musical instruments to create unique luxury products.
Multi-stage Paint Process
Using an intricate multi-stage process to achieve a deep and glossy finish on products.
Handcrafted Luxury
Emphasizing the art of handcrafting and attention to detail in luxury products.

Sectors Adopting This

Automotive
Applying instrument-inspired design to luxury sedans, creating unique and upscale automotive experiences.
Interior Design
Incorporating multi-stage paint processes into interior design projects, bringing a high-end and glossy aesthetic to spaces.
Musical Instruments
Exploring the use of piano varnish and other instrument-inspired materials in the creation of high-end musical instruments.
SCORE
2.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 13%
Freshness 8%