BMW Group furniture? It’s not often one thinks of the high luxury car brand and everyday furnishings at the same time, but the furniture designed by BMW Group DesignworksUSA is anything from ordinary.
The BMW Group furniture is actually street furniture, designed for Landscape Forms, a Michigan-based manufacturer of outdoor furniture. Made with the idea to enhance city centers and tourist destinations, the collection blends the precision, elegance, and slickness of the luxury BMW vehicle with the functionality and straightforward traits of ordinary objects. Featuring smooth lines, curves and a futuristic, steel look, the BMW Group furniture includes benches and seating, shelters, lighting and waste bins.
Key Themes Behind This Trend
- Street Furniture Design
- Disruptive innovation opportunity: Designing street furniture with sleek precision and incorporation of luxury elements.
- Enhancing City Centers
- Disruptive innovation opportunity: Creating furniture collections that enhance city centers and tourist destinations.
- Futuristic Outdoor Furniture
- Disruptive innovation opportunity: Developing outdoor furniture with smooth lines, curves, and a futuristic aesthetic.
Where This Applies
- Outdoor Furniture Manufacturing
- Disruptive innovation opportunity: Collaborating with luxury car brands to create high-end outdoor furniture collections.
- Tourism and Hospitality
- Disruptive innovation opportunity: Incorporating stylish and functional street furniture designs in tourist destinations.
- Urban Planning and Architecture
- Disruptive innovation opportunity: Integrating modern and futuristic outdoor furniture in city center redevelopment projects.
