Though car companies aren't typically known for creating media content, BMW is producing a new short film through its resurrected media arm, BMW Films.
Entitled 'The Escape,' the film features the Oscar-winning actor Clive Owen as a mysterious figure known only as "the driver." Beyond its on-screen star power, BMW Films' short was directed by Neil Blomkamp, the man behind 'District 9,' 'Elysium,' and 'Chappie.' Supporting characters in the film include recognizable names like Dakota Fanning and Vera Farmiga.
Automobile-branded short films are somewhat new territory in general, but this isn't BMW Films' first project. The Escape is a follow-up to the company's 2001-2002 short film series called 'The Hire,' which also starred Clive Owen. That series included big-name directors as well, such as Alejandro Inarritu, Ang Lee, Guy Ritchie, John Woo and Tony Scott.