At the Microsoft Build conference, BMW unveiled 'BMW Connected,' an app that's designed to be a smart companion for the car. Some of the tasks that this app will be able to help out with include being able to remotely check a car's location, fuel levels, turn on the air conditioning or unlock doors. App users will also be able to reserve parking spaces, find nearby mechanics and locate fuel stations. In addition to being able to locate charging points, owners of hybrid BMW models will also be able to check battery charge.
Beyond these features, the app is also able to learn from a driver's habits and adjust its systems accordingly. BMW Connected will also offer predictive navigation based on a user's calendar or commonly used routes.
As of now, the BMW Connected app is available as a free download for North American BMW drivers with an iPhone.
What's Driving This Trend
- Smart Companion Apps
- The development of smart companion apps provide opportunities for car manufacturers to enhance customer experience and increase brand loyalty.
- Predictive Navigation Systems
- The introduction of predictive navigation systems can provide disruptive innovation opportunities for car manufacturers to provide personalized driver experiences.
- Remote Car Management
- The trend towards remote car management presents opportunities for app developers to create solutions that improve car maintenance and ease of use.
Who This Affects Most
- Automotive
- Smart companion apps and predictive navigation systems provide opportunity for car manufacturers to enhance customer experience.
- Mobile App Development
- The trend towards remote car management presents opportunities for app developers to create innovative solutions.
- Parking and Fuel Services
- Partnering with car manufacturers to provide parking reservation and fuel services presents opportunities for companies to leverage data and technology to improve the customer experience.
