Blue Ribbon launched its 'Share that Mmmm Yum Taste' ad, which depicts a young child planning an indoor picnic for his family members. The ad showcases the overarching theme of family and the importance of spending time together through meals. Consumers may be drawn into the message from the ad, and it could help individuals connect with the product.
Blue Ribbon is a bread company that has been operating in South Africa for over 130 years. Bread products are particularly important commodities for consumers in South Africa, as bread is the most popular grocery store item for a large section of South African families. Through the 'Share that Mmmm Yum Taste' ad, the company is able to align its brand alongside one of the most popular food items for families in the country.
Image Credit: Blue Ribbon