Camouflaging City Blocks
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Pill Storage Water Bottles
25 Gifts for the Kardashian Fan
100 Gift Ideas for the Sneakerhead
Revitalized Sneaker Collaborations
Blue Buildings by Florentijn Hofman Attract Tourists
The borough of Delfshaven, Rotterdam, asked Florentijn Hofman to come up with a plan for a block of derelict buildings, which would be eventualy demolished. The agreement with the neighbourhood was that the block would remain blue as long as there wasn’t a new plan for the area. This was once one of the most unseen blocks of houses in Rotterdam, and by applying a layer of only two micron of blue paint into it, it became Rotterdam’s most photographed building.