Contemporary Natural Aesthetic Bathrooms

The Blubleu 'BlondeCrazy' Collection Strikes a Balance

The Blubleu 'BlondeCrazy' bathroom fixture collection has been announced by the Italy based design brand and will be showcased at Salone del Mobile 2018 with a number of subtle features. Crafted from premium materials like glass, steel and wood, the collection looks to strike a balance between functionality and fashion to offer something that will look great without being too high-end for daily use. This speaks to the growing consumer preference for everyday luxury where designer aesthetics are incorporated into the design without straying from the original intention of the product.

The Blubleu 'BlondeCrazy' collection consists of a bathtub, shower enclosure and washbasin, and has been announced alongside the Sciarada collection, both of which are named after the namesake films.

Image Credit: Blubleu

Contemporary Natural Aesthetic
The blending of minimalist design with natural materials offers an opportunity for disruptive innovation in the bathroom fixture industry.
Everyday Luxury
Catering to the growing consumer preference for designer aesthetics in daily life presents opportunities for disruptive innovation in the bathroom fixture industry.
Functionality and Fashion
Striking a balance between utility and style in bathroom fixtures opens up possibilities for disruptive innovation in the design industry.

Industries Being Reshaped

Bathroom Fixture Industry
Developing innovative and visually appealing bathroom fixtures can disrupt the market and cater to the preference for contemporary natural aesthetics.
Consumer Goods
Creating everyday luxury products that incorporate designer aesthetics can disrupt the consumer goods industry and tap into the trend of incorporating fashion into everyday life.
Design Industry
Blending functionality and fashion in design can offer disruptive innovation opportunities in various industries, including interior design and home decor.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 25%
Freshness 8%