This stunning upscale blow dry bar is the flagship for the burgeoning brand Show Dry that is in the midst of opening locations across London. The flagship concept is situated in the heart of Notting Hill and falls in line with the progression toward streamlined, monochrome salon decor that is a natural reaction to the over-the-top nature of the industry in the 1980s and 1990s.
Given the saturated nature of the blow dry bar market in London, Show Dry was tasked with creating a brand that helps them stand out from the rest. A design highlight of the sleek space is arguably a suspended bubble ceiling that is illuminated and resembles a quilt. The entire space features bespoke iron fittings that elevate the overall customer experience.