Bloomsbury's 'Golden Pheonix' cupcake is appropriately gilded given its sky-high price tag.
Selling for $1,010 in the famous Dubai Mall, this luxurious dessert is a statement maker. Bloomsbury's is boasting the creation as the 'World's Most Expensive Edible Cupcake' and likely created this over-the-top cupcake to generate buzz for its new Dubai location. To promote the golden good, Bloomsbury released a very well-produced video walking viewers through the process of creating one of these high-profile confectioneries.
The price of the cupcake is attributed to the organic baking and fruit ingredients, premium cocoa and a 23-carat sheet of edible gold. Though completely unnecessary and over-the-top, this headline-making confection has the midas touch in terms of bringing publicity to the Bloomsbury's brand.
Bloomsbury's 'Golden Pheonix' Cupcake is Obscenely Expensive
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3. Premium Ingredients - Disruptive innovation opportunity: Using organic, high-quality ingredients such as premium cocoa and exotic fruits to create exclusive and indulgent desserts that cater to discerning customers.
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