For those that are looking to get a more immersive experience when it comes to playing video games, Blood Sport connects to you intravenously and will collect blood every time you take a hit. Being developed as a way to gameify blood donating, Blood Sport is an innovative approach to getting people excited about donating for a cause.
While the traditional method of donating blood requires you to sit for quite sometime at the risk of severe boredom, Blood Sport could effectively transform the market by getting more people into clinics with the promise of a fun time. Currently funding on Kickstarter, Blood Sport has naturally been met with lots of criticism, but in a day and age where consumers thrive off of shock value, we might see it coming to a clinic near you sooner than later.
Key Themes Behind This Trend
- Gamified Donating
- The trend of gamifying activities like blood donating could be applied to other industries to encourage increased participation and engagement.
- Immersion Technology
- The trend of using immersive technologies like intravenous connections in entertainment experiences could be applied to other industries, such as wellness or education, for a more engaging experience.
- Controversial Campaigns
- The trend of using controversial or shocking campaigns in advertising could continue to gain traction as companies seek to attract more attention and stand out from competitors.
Where This Applies
- Healthcare
- The healthcare industry could benefit from applying gamification tactics to encourage increased blood donation and more wellness initiatives.
- Entertainment
- The entertainment industry could use immersive technologies like intravenous connections to create more engaging and immersive experiences for viewers of movies and TV shows.
- Nonprofits
- Nonprofits may find success using controversial or attention-grabbing campaigns to draw in supporters and increase awareness for their cause.
