Blinkymuffin 'Monsters for MS' Benefits the MS Society
Marissa Brassfield — July 13, 2009 — Art & Design
References: etsy
I learned two things after finding Blinkymuffin's 'Monsters for MS' at Etsy.com: The plural of cyclops is cyclopes, and there is such a thing as baby-friendly toys.
Jokes aside, Blinkymuffin's 'Monsters for MS' are charitable stuffed cyclopes that are absolutely adorable. What's even more attractive about them is that 100% of the proceeds from their sale goes directly to the MS Society, and Canadian residents can even deduct their purchase on their taxes as a charitable donation. Sweet.
Jokes aside, Blinkymuffin's 'Monsters for MS' are charitable stuffed cyclopes that are absolutely adorable. What's even more attractive about them is that 100% of the proceeds from their sale goes directly to the MS Society, and Canadian residents can even deduct their purchase on their taxes as a charitable donation. Sweet.
Trend Themes
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Charitable Merchandise — Creating charitable merchandise can be a trend that can help establish brand reputation and also contribute to social causes.
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Non-profit Fundraising — The rise of social enterprise can encourage the trend of non-profit fundraisers and events.
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Cause-driven Marketing — Cause-driven marketing can be a growing trend for brands to increase brand loyalty and sales through social initiatives.
Industry Implications
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Toy Industry — Incorporating social causes into toy production can be an emerging trend in the industry to drive sales and support social causes.
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Non-profit Sector — The non-profit sector can increasingly focus on innovative fundraising methods such as charitable merchandise.
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Marketing Industry — The marketing industry can also focus on cause-driven marketing as a trend to enhance brand reputation and loyalty.
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