Calvin Klein has reunited with BLACKPINK’s Jennie to deliver a set of stunning visuals for the brand’s upcoming Fall 2022 campaign. The campaign will be displayed on billboards across NYC and Los Angeles to celebrate the upcoming launch. The images see Jennie in the brand’s signature ‘Bonded Flex’ bralette and bikini, complete with a dark black backdrop that is contrasted by the singer’s ginger hair.
The star has worked with Calvin Klein for multiple seasons, most recently gracing its ‘Heron Preston’ collaboration and Fall 2021 campaign. The visuals, shot by Alasdair McLellan, coincide with the release of BLACKPINK’s new single ‘Pink Venom.’
The Calvin Klein Fall 2022 campaign featuring BLACKPINK's Jennie will be launched on August 31.
Image Credit: Calvin Klein
What Makes This Trend Stand Out
- K-pop Celebrity Endorsements
- Marketing campaigns featuring K-Pop idols continue to be a growing trend, particularly in the fashion industry.
- Cross-industry Collaborations
- Collaborations between fashion brands and musicians are becoming more common, resulting in innovative and compelling marketing campaigns.
- Influencer Marketing
- Influencer marketing is still a relevant marketing strategy and K-Pop idols are now included among the most popular influencers in the industry.
Sectors Adopting This
- Fashion
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- Music
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- Advertising
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