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Month-Long Deal Holidays

Newegg's 'Black November' Extends Black Friday for the Entire Month

— November 9, 2016 — Marketing
Black Friday has always been a massive sales day for the technology industry, and tech retailer Newegg is hoping to keep its sales strong for longer by offering 'Black November.' Rather than restricting Black Friday to just a single day, or even to a few days or weeks before, Newegg is offering its Black Friday deals for the entire month of November.

Black Friday is the perfect storm for many products that fall under the umbrella of the tech industry. For one, many tech products, like video game consoles, televisions and smartphones, are relatively expensive items that consumers are only likely to purchase if they can get a discount. Secondly, those same items are incredibly popular as gifts, and Black Friday is traditionally the time to purchase holiday presents. As such, it makes sense that Newegg would offer deals all throughout its Black November.
Trend Themes
1. Extended Black Friday - The trend of extending Black Friday sales over an entire month offers opportunities for retailers to increase sales and attract customers for a longer duration.
2. Tech Discounts - The trend of offering discounts on tech products during the month of November opens up opportunities for consumers to purchase high-priced tech items at a reduced price.
3. Holiday Gift Shopping - The trend of purchasing tech items as holiday gifts during Black November presents opportunities for retailers to boost sales during the holiday season.
Industry Implications
1. Technology Retail - The technology retail industry can leverage extended Black Friday sales to drive more sales and attract customers.
2. Consumer Electronics - The consumer electronics industry can benefit from offering tech discounts during the month of November to entice customers and increase sales.
3. E-commerce - The e-commerce industry can take advantage of the trend of holiday gift shopping during Black November to drive online sales and attract more customers to their platforms.
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