Black Friday Ads Strong, but Cyber Monday Sales Up 72%

 - Nov 24, 2008
References: cybermonday & informationweek
While Americans scout out Black Friday ads, Cyber Monday sales have captured my intrigue. Those of us who don't live in the U.S. don't have plans to wake at 3 a.m. to line up in front of our favourite stores, which will open their door to a consumer frenzy of shopping madness this Friday. As thousands of U.S. customers will flood stores, waving clippings of Black Friday ads as they stampede through the big box door ways, I'll be nestled in bed, dreaming of the laid back, cozy shopping I'll be doing online on Cyber Monday.

Cyber Monday ads are expected to be at an all time high as people are eager to get the most bang for their buck with the upcoming credit crunch Christmas.

83.7% of online stores surveyed by are planning Cyber Monday promotions, a 72.2% boost from last year.

Cyber Monday falls on the Monday after Thanksgiving, this year that's December 1.