Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Bjarner Laboratories Panalgesic Forte Campaign is About Determination

 - Jun 2, 2014
References: adeevee
For many people, pain of any sort turns their world upside down, a sentiment that is surreally embraced in the Bjarner Laboratories Panalgesic Forte ad campaign. A cyclist, who appears to be suffering from back problems, is captured riding nowhere upside down. Laying on his back with his bike in the air, it is easy to see how helpless and unproductive he feels while in pain.

The Bjarner Laboratories Panalgesic Forte ad campaign was conceived and executed by Koenig & Partners, an ad agency based in Guayaquil, Ecuador. It was creative directed by Cesar Sepulveda and Fabian Martinez, who also art directed the campaign. The hilarious image was shot by photographer Juan Pablo Caraballo. It read, 'Pain won't stop you,' which shows how determined people can be a lot of the time.