An adorable little girl by the name of Iris Gill recently hosted an unconventionally themed birthday party inspired by the drugstore chain CVS. The event, designed by her mother, featured a set up inspired by the company's branding, retail set up and overall design.
While most young girls might ask for whimsical, fairytale or film-inspired birthdays, Gill wanted a CVS-themed birthday celebration. The event featured Gill dressed as a cashier in the brand's red and white coloring along with loot bags with cash receipt tags, retail storefront decor design in the tables and even drinks playing off of the company's name. This unconventional retail birthday speaks to how young consumers, perhaps at a surprisingly young demographic, are in fact influenced by shopping companies at impressionable age.
What's Driving This Trend
- Brand-inspired Birthday Parties
- Opportunity for businesses to capitalize on unconventional themed parties based on popular brands.
- Influence of Shopping Companies on Young Consumers
- Recognizing the impact of retail companies on children at a young age, offering brand experiences and products targeting this demographic.
- Unconventional Retail Design
- Opportunity to create unique retail experiences, incorporating branding and design into events and celebrations.
Who This Affects Most
- Retail
- Developing brand experiences and merchandise for themed parties and events.
- Marketing and Advertising
- Creating targeted campaigns and products to reach and influence young consumers.
- Event Planning and Decor
- Offering services to design and execute unconventional themed parties and events.
