This bird-interactive outdoor ad for Friskies bird seed makes a wonderful connection to the product, the audience and the product benefit. You can't get more straight and to the point - yet, at the same time, be inventive, attention getting and very cool. Great work from Leo Burnett of Portugal.
Implications - It's really impressive to see a company like Friskies having the courage to step outside the box with their advertising. Is there a better way to show how effective your bird seed is then by clearly demonstrating how much birds enjoy it? I don't think so. Nothing is more effective than a visceral demonstration, and this campaign has that quality in spades.
What's Driving This Trend
- Interactive Ads
- Developing interactive outdoor ads that engage with audiences in a unique and novel way can attract attention and interest in products.
- Product-demonstrating Ads
- Advertising products by clearly demonstrating its effectiveness and benefits can be more effective than traditional ads.
- Animal-inclusive Ads
- Including animals in ads can create a connection between products and pet owners, and can increase audience engagement and interest.
Who This Affects Most
- Pet-food Industry
- Developing interactive and pet-inclusive ads can help pet food companies showcase the benefits of their products and attract pet-owning consumers.
- Outdoor Advertising Industry
- Creating interactive outdoor ads can provide new opportunities for outdoor advertising companies to showcase innovative ad campaigns and attract new clients.
- Marketing and Advertising Industry
- Incorporating interactive and disruptive ad campaigns can provide marketing and advertising agencies with a unique selling proposition and attract clients looking for novel and effective advertising solutions.
