This summer, Buffalo Wild Wings is putting a clever twist on a classic summer dish with the launch of its new Bird Dawgs.
Making its debut as part of the chain's Happy Hour menu, Bird Dawgs are a cross between a chicken sandwich and a hot dog. In short, each Bird Dawg consists of a hand-breaded chicken tender loaded with toppings and served on a split brioche bun. The new Bird Dawgs come in three tasty, pre-built varieties, and all feature one of the chain's signature wing sauces or other saucy topper. For instance, the Honey BBQ Bird Dawg features a chicken tender topped with fries and Buffalo Wild Wings’ Honey BBQ sauce, while the Buffalo Bird Dawg features a chicken tender topped with napa slaw, ranchm and Buffalo Wild Wings’ Medium Buffalo sauce.
Image Credit: Buffalo Wild Wings
Why This Trend Is Growing
- Twist-cross Food
- There is an opportunity for restaurants to mix and match traditional dishes to create surprising and delicious twists-cross food.
- Signature-flavored Sandwiches
- By incorporating signature flavors into sandwich recipes, restaurants can introduce new ways of experiencing classic dishes.
- Happy Hour Entrees
- Creating unique and flavorful options for Happy Hour menus can attract customers and increase sales during slower hours.
Industries Being Reshaped
- Fast Food Restaurants
- Fast food restaurants can capitalize on the trend of twist-cross food by creating new menu items that combine customer favorites, and don’t require a lot of preparation time.
- Casual Dining Restaurants
- Casual dining restaurants can increase their appeal to the after-work crowd by developing Happy Hour menus that feature unique and flavorful entrees like Bird Dawgs.
- Fast-casual Restaurants
- Fast-casual restaurants can implement a similar strategy as fast food restaurants in creating new menu items that combine customer favorites but with a more upscale twist.
