Birdhouse-Wrapped Hotels

Big’s Biosphere Treehouse at the Treehotel Offers an Immersive Experience

It is safe to say that the Biosphere Treehouse at the Treehotel, located in Swedish Lapland, is one of a kind. Designed by the famous Danish architecture studio Bjarke Ingels Group (also known as BIG), the Biosphere Treehouse was brought to life in collaboration with Ulf Öhman, a Swedish ornithologist.

The aim of the Biosphere Treehouse is to present an unforgettable and immersive experience to guests. This is why, perhaps, in addition to being suspended above the ground, the structure is also covered on all sides with 350 birdhouses.

The vision for such an outlandish and unique experience came to Bjarke Ingels when he spent a few days and nights in the Treehotel rooms. Having left feeling "a sense of rejuvenation from complete immersion into nature," the architect thought about how he could take it one step further. The Biosphere Treehouse is the result.

Image Credit: BIG

Immersive Experiences
There is an opportunity for hotels and resorts to create more immersive experiences for guests through unique architecture and design elements.
Sustainability-focused Design
Hotels and resorts can harness unique design elements, like the birdhouse-covered Biosphere Treehouse, to embrace sustainability-focused architecture.
Collaborative Design
There is potential for collaborations between architects and specialists in fields like ornithology to create unique, one-of-a-kind designs for hotels and resorts.

Sectors Adopting This

Hospitality
Hotels and resorts can differentiate themselves by investing in unique design elements, creating immersive experiences that attract guests.
Architecture
Collaborations between architects, specialists, and designers can create unique designs for hotels, resorts, and other architectural projects.
Sustainability
Architectural firms specializing in innovative, sustainable design can win contracts for sustainable tourism projects like the Biosphere Treehouse at the Treehotel.
SCORE
7.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 97%
Freshness 13%