Bimble Beverages, a provider of CBD-infused drinks, recently announced a new initiative following the May Mental Health Awareness Month — the soda brand will be dolling out $200 to pay for therapy for some customers. This timely program will benefit many Americans facing considerable stress (from job loss to fears for safety) amid the COVID-19 pandemic.
“During a year with a pandemic, the worst unemployment numbers in a century and riots in the streets of every major city, it would seem that only one month dedicated to mental health awareness wasn’t enough,” said Ari Halper, founder of Sauce Idea Lab, the consultancy behind the project. “It only makes sense for Bimble and therapy to join forces during one of the most stressful times in modern history.”
Image Credit: Bimble