Biklio is a new smartphone app, launched in Luxembourg, that is designed to incentivize people to adopt a more eco-friendly means of transportation by offering them a wide array of discounts and rewards to encourage them to pedal.
The app works in conjunction with the accelerometers on users' smartphones, and establishes eligibility once the user has traversed half a kilometre. At this point, the app continues to track the distance that you cycled, allowing you to accumulate shopping rewards. What's more, the Biklio cycling app even offers bonus features such as information about cycling facilities in the vicinity.
By offering rewards and discounts, the Biklio cycling app gives people who live in Luxembourg an added incentive to adopt a more eco-friendly and healthy mode of transportation, while increasing engagement with local businesses.
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