United by Blue's Device Makes It Possible to Handle Bikes and Beer at Once
Laura McQuarrie — August 15, 2015 — Autos
References: unitedbyblue
This summer, eco-friendly clothing retailer United by Blue teamed up with the Philadelphia-based Yards Brewing Company to create products to enhance the enjoyment of both bikes and beer.
The UBB x Yards Brewing Co. Bike Beer Carrier is made with an organic canvas body that drapes over the top of a bike frame to improve the task of carrying a 6-pack home. Once the Velcro is unfastened and the carrier is removed from the bike frame, a handy leather strap makes the rest of the journey home easy.
With a shared love of sustainability and a commitment to the Earth from both collaborating brands, for each carrier that is sold, United by Blue will remove one pound of trash from oceans and rivers.
The UBB x Yards Brewing Co. Bike Beer Carrier is made with an organic canvas body that drapes over the top of a bike frame to improve the task of carrying a 6-pack home. Once the Velcro is unfastened and the carrier is removed from the bike frame, a handy leather strap makes the rest of the journey home easy.
With a shared love of sustainability and a commitment to the Earth from both collaborating brands, for each carrier that is sold, United by Blue will remove one pound of trash from oceans and rivers.
Trend Themes
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Eco-friendly Transportation Accessories — The UBB x Yards Brewing Co. Bike Beer Carrier showcases the trend of creating innovative and sustainable products for eco-conscious consumers.
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Collaborative Brand Partnerships — The collaboration between United by Blue and Yards Brewing Company demonstrates the trend of businesses joining forces to create unique and mutually beneficial products.
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Sustainable Product Packaging — The use of organic canvas and leather materials in the UBB x Yards Brewing Co. Bike Beer Carrier showcases the trend of incorporating eco-friendly packaging in product design.
Industry Implications
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Fashion and Apparel — The UBB x Yards Brewing Co. Bike Beer Carrier appeals to the fashion and apparel industry as a stylish and sustainable transportation accessory.
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Beverage and Alcohol — The collaboration between United by Blue and Yards Brewing Company opens up opportunities for beverage and alcohol companies to create innovative accessories that enhance the consumer experience.
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Outdoor and Adventure — The UBB x Yards Brewing Co. Bike Beer Carrier caters to the outdoor and adventure industry by offering a convenient and eco-friendly solution for carrying beer on bicycles.
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