Perkins+Will Designed an Indoor Track and Custom Bike Racks for SRAM

 - Mar 8, 2016
References: sram & fastcodesign
SRAM is a company based in Chicago that boasts an extremely bike-friendly office. Considering that it is a bike component company, it should come as no surprise that it employs a lot of avid cyclists. After outgrowing its original space, SRAM employed Perkins+Will to design their new digs and asked them to reflect the cycling community as best they could.

And did they ever succeed.

This bike-friendly office boasts an indoor track, custom bike racks, a locker room with showers and even a bike washing station. Dave Zimberoff, VP of Marketing at SRAM, says, "For what we do, the lifestyle of bikes is important and celebrating bikes is important. Our personnel is motivated by fitness so we fly that flag very loud and proud. There's no mistaking that we're in the bike business when you walk in the door."