The 'Monkeylectric Monkey Light' is a brand of LED lights that attach to your bike spokes to make you more visible to cars and pedestrians during night-time riding.
In addition to keeping you safer, the lights allow you to customize your bike with a colorful flair. The company released the Monkeylectric Monkey Light years ago but have been taking measures to improve upon its past models in order to offer more display and color variances, lower-priced options and a substantially longer battery life -- now lasting up to 60 hours.
The lights are waterproof, durable and come equipped with an anti-theft strap, meaning that you don't have to deal with the hassle of constantly removing the lights from your bike spokes during the day.
Why This Trend Is Growing
- Customizable Bike Accessories
- Disruptive innovation opportunity: Develop customizable LED lights for other bike accessories like helmets or handlebars.
- Safety Enhancement Tools
- Disruptive innovation opportunity: Create innovative safety enhancement tools for other outdoor activities like skateboarding or running.
- Long-lasting Battery Technology
- Disruptive innovation opportunity: Explore long-lasting battery technology for other portable electronic devices like smartphones or smartwatches.
Industries Being Reshaped
- Outdoor Sports and Recreation
- Disruptive innovation opportunity: Design new products that enhance safety and enjoyment in outdoor sports and recreation.
- Consumer Electronics
- Disruptive innovation opportunity: Develop new consumer electronic devices with improved battery life and durability.
- Bicycle and Cycling Equipment
- Disruptive innovation opportunity: Innovate within the bicycle and cycling equipment industry by creating unique customizable accessories.
