In an effort to make its drinks easier to enjoy on the go, Biggby Coffee has debuted a new line-up of ready-to-drink cold brew beverages. Available in three delicious varieties, the new drinks are a travel-friendly way to cool down this summer.
As part of a partnership with Guernsey Farms Dairy, Biggby Coffee has rolled our three new ready-to-drink beverages in both Biggby cafe locations, as well as select grocery stores like Meijer. The new coffees come in Caramel, Chocolate, and Slightly Sweetened cold brew varieties. Both the Chocolate and the Caramel options combine cold brew with Guernsey’s Grade A Milk, while the Slightly Sweetened flavor is made with just cold brew and a touch of cane sugar for sweetness. All three are packaged in a handy little carton that makes it easy for consumers to buy in-store and enjoy later.
Image Credit: <i> Biggby Coffee.</i>
Key Themes Behind This Trend
- Ready-to-drink Cold Brew
- The trend of ready-to-drink cold brew beverages offers convenience and portability for coffee lovers on the go, presenting an opportunity for companies to create innovative packaging and flavor variations.
- Partnerships with Dairy Companies
- The trend of collaborations between coffee brands and dairy companies, like the Biggby Coffee and Guernsey Farms Dairy partnership, provides opportunities for both industries to expand their product offerings and reach new customer segments.
- Convenience Store Ready Beverages
- The trend of coffee chains offering ready-to-drink beverages in grocery or convenience stores allows customers to enjoy their favorite coffee flavors outside of cafes, creating potential opportunities for marketing and expanding market reach.
Where This Applies
- Cold Brew Coffee Industry
- The cold brew coffee industry can capitalize on the ready-to-drink trend by developing new flavors, packaging options, and distribution channels that cater to consumers' desire for convenient and portable coffee options.
- Dairy Industry
- The dairy industry can benefit from partnerships with coffee brands, such as the collaboration between Biggby Coffee and Guernsey Farms Dairy, by offering milk-based products that cater to the growing demand for ready-to-drink beverages.
- Retail Industry
- The retail industry, including grocery and convenience stores, can tap into the demand for ready-to-drink cold brew beverages by expanding their offerings and creating dedicated sections for these products, enabling customers to purchase and enjoy them conveniently.
