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Bigert & Bergstrom's Project Looks at Space in a Different Way

 - Aug 18, 2010   Updated: Jul 12 2011
References: bigertbergstrom & sweet-station
Bigert & Bergström are two artists who have been working together in Stockholm, Sweden, since 1990.

The gallery features a sample of their work, a piece of art called 'Inverted Space Molecules.' Described as, "Molecular structures of spherical photographs documenting space from a new perspective," the project from Bigert & Bergström is absolutely stunning. Head on over to the art duo's website to see more of their artwork.

Implications - One of the most effective ways a company can garner attention from the media and consumers is by featuring a storefront or company headquarters with a radical, avant-garde aesthetic. By investing in a homebase that is alluring and brazenly original, the company shows the public that they are committed to innovation and originality. This draws potential consumers, the media and interest in the company's products based on previous ingenuity.