A Richard Branson Godzilla Promotes Virgin Media's Big Kahuna
Laura McQuarrie — June 14, 2014 — Marketing
References: my.virginmedia & prexamples
As part of its promotions for the new Virgin Media 'Big Kahuna' package and just after the remake of Godzilla was released, a mysterious Godzilla statue that looked a lot like Sir Richard Branson popped up on Bournemouth Pier in the UK.
The 25' blonde-bearded Godzilla icon was set up to look like he was coming straight out of the sea and in his hands, he brought devices ashore to represent the Big Kahuna's really big TV, phone and broadband bundle. Considering that Godzilla was released not too long ago, it's a pretty fun and timely way to announce the supersized bundle.
Reportedly, the sculpture took over 500 hours to craft and the giant beast weighs in at somewhere over six tonnes. The stunt was devised for Virgin Media by The Academy PR.
The 25' blonde-bearded Godzilla icon was set up to look like he was coming straight out of the sea and in his hands, he brought devices ashore to represent the Big Kahuna's really big TV, phone and broadband bundle. Considering that Godzilla was released not too long ago, it's a pretty fun and timely way to announce the supersized bundle.
Reportedly, the sculpture took over 500 hours to craft and the giant beast weighs in at somewhere over six tonnes. The stunt was devised for Virgin Media by The Academy PR.
Trend Themes
1. Promotional Sculptures - Businesses can consider creating large, eye-catching sculptures as part of their promotional campaigns.
2. Timely Promotions - Businesses can take advantage of current events or pop culture phenomena to create promotional campaigns that will capture people's attention.
3. Creative Advertising Stunts - Businesses can come up with unique and attention-grabbing promotional campaigns to generate buzz and interest in their products or services.
Industry Implications
1. Marketing and Advertising - This industry can incorporate large, creative sculptures as part of their promotional campaigns to attract and retain customers.
2. Entertainment - This industry can use current pop culture or film events to promote their products or services in creative ways that appeal to their target audience.
3. Art and Sculpture - This industry can partner with businesses to create eye-catching sculptures for marketing and promotional purposes, expanding their reach beyond traditional art spaces.
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