The traditional bicycle reflector has served its purpose well for the past several decades, so the 'FLECTR' is here to help make things a bit more aerodynamic. Slim and discreet, the 'FLECTR' fits onto the spokes of bicycles with ease. Providing ample reflection when light hits the surface, the 'FLECTR' will fit onto bikes without flapping in the wind or making any noise.
The population of consumers who are opting to ride a bike rather than take public transit or drive a vehicle is on the rise. As such, the market is increasing for products like the 'FLECTR' bicycle reflector that's lightweight, aerodynamic and easy to install. Requiring no tools to install, the 'FLECTR' can be found on Kickstarter to preorder.
What's Driving This Trend
- Lightweight Cycling Accessories
- Disruptive innovation opportunity: Develop lightweight, aerodynamic accessories that enhance the functionality and style of bicycles.
- Aerodynamic Bike Safety Products
- Disruptive innovation opportunity: Create innovative safety products for bicycles that provide ample reflection without compromising aerodynamics.
- Increasing Bike Commuting
- Disruptive innovation opportunity: Explore solutions to encourage and facilitate bike commuting as an alternative to traditional transportation methods.
Who This Affects Most
- Cycling Accessories
- Disruptive innovation opportunity: Reimagine and improve the design of cycling accessories to meet the growing demand for lightweight and aerodynamic products.
- Sports and Outdoor Recreation
- Disruptive innovation opportunity: Develop innovative safety products and gear for sports and outdoor recreation activities, such as cycling.
- Sustainable Transportation
- Disruptive innovation opportunity: Innovate and create solutions that promote and facilitate sustainable transportation options, including bike commuting.
