When people think bicycle cameras they probably think of helmet cams that capture what is going on in front of the rider. The Fly6 bicycle camera though, is rear-facing and captures the action behind and around the cyclist.
There is an ongoing war with cyclists and motorists in cities where cycling is equally as popular as driving. Cyclists, for the mot part, do much of the antagonizing due to the fact that head to head, a car will always beat a bicycle. To prevent any harassment from motorists, the Fly6 captures the behavior of drivers behind the cyclist. This isn't all the Fly6 does though.
The Fly6 also lights up and acts as a taillight for safety purposes while cycling at night.