Bib & Tucker Double Char Bourbon is aged twice to create its savory, smoky noted and super-smooth finish. Bib & Tucker Double Char is first aged for six years in new white American oak, and then it spends a minimum of five months in a second heavily charred and smoked new barrel.
From food and beverages to various consumer products, the allure of smoky flavors has captured the attention and interest of a wide range of consumers. Often, smoky flavors are associated with authenticity and traditional cooking methods, and consumers are seeking out products that evoke a sense of nostalgia and remind them of comforting and familiar culinary experiences. In fact, this savory and smoky bourbon was inspired by the flavor of food smoked on an open flame.
What Makes This Trend Stand Out
- Smoky-flavored Foods
- The rise in popularity of smoky flavors is creating opportunities for food and beverage companies to experiment with and incorporate this flavor profile in their products.
- Authenticity Trend
- Consumers are seeking out products that evoke a sense of nostalgia and remind them of comforting and familiar culinary experiences, which creates an opportunity for companies to market their products as authentic and traditional.
- Double Aging Process
- The use of a double aging process in the production of Bib & Tucker Double Char bourbon highlights the importance of experimentation and innovation in creating new and unique products in the alcohol industry.
Sectors Adopting This
- Food and Beverage
- The popularity of smoky flavors in food and beverages presents a disruptive innovation opportunity for companies to create unique products that incorporate this flavor profile.
- Alcohol
- The double aging process used in the production of Bib & Tucker Double Char bourbon creates an opportunity for companies in the alcohol industry to experiment with different aging techniques to create new and unique products.
- Marketing
- The desire for authentic and traditional products creates an opportunity for marketers to target consumers with messaging that emphasizes the heritage and history of their products.
