Milky Bi-Phase Mists

Beekman 1802's Milk Shake Has One Phase for Hydrating and Another for Toning

Beekman 1802's Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist is a bi-phase mist that's designed to be disrupted before spritzing so that its two separate components are delivered to the skin. Undisturbed, the formula visibly separates to reveal a hydration phase powered by jojoba oil, squalane and hyaluronic acid, and a second phase focused on toning with mugwort and goat milk—the brand's hero ingredient.

This lightweight and alcohol-free daily toner mist is ready to be used to lock makeup in place or refresh the skin as needed throughout the day.

Bi-phase beauty products like this one combine the potent benefits of two separate formulations within a single package, speaking to consumers who value convenience, space-saving products, simplicity and the power of a synergistic effect that enhances overall efficacy.

Bi-phase Beauty Products
The trend of bi-phase beauty products offers opportunities for brands to provide convenient, space-saving products that combine multiple benefits in one.
Convenient Skincare Refreshers
The trend of convenient skincare refreshers creates opportunities for brands to develop products like toner mists that can be used throughout the day to refresh and revitalize the skin.
Synergistic Formulations
The trend of synergistic formulations allows brands to create products that combine separate components to enhance efficacy and provide multiple skincare benefits.

Where This Applies

Beauty and Cosmetics
The beauty and cosmetics industry can benefit from the trend of bi-phase beauty products by developing innovative, convenient skincare solutions.
Skincare
The skincare industry can tap into the trend of convenient skincare refreshers by creating products like toner mists that provide on-the-go hydration and toning.
Personal Care
The personal care industry can explore the trend of synergistic formulations by developing products that combine various components to maximize their effectiveness and meet consumer demands.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 67%
Freshness 18%