Anthropologie's wedding brand BHLDN and Maison Sully collaborated on an exclusive capsule collection that looks back on popular bridal styles from the 1940s to the 1990s. With this capsule, the partnering brands are introducing an upcycled curated capsule of reimagined vintage bridal styles with gowns, separates and accessories.
General Merchandise Manager of BHLDN, Lori Conley, says "Over the course of the past two years we have seen emerging interest in vintage and sustainable wedding options as our customers are more carefully considering the way they shop, live, and now marry." This capsule collection speaks to the environmentally conscious bride who wants a modern-day take on timeless treasures. Notably, the exclusive capsule collection features Maison Sully's first multi-piece series of upcycled garments.
What Makes This Trend Stand Out
- Vintage Bridal Capsules
- As consumers become more environmentally conscious, creating curated capsule collections featuring upcycled vintage bridal styles presents new opportunities for sustainable fashion.
- Retro Bridal Styles
- Revisiting popular bridal styles from past decades allows for modern interpretation of timeless fashion while tapping into consumer interest in nostalgia.
- Sustainable Wedding Options
- As consumers seek to reduce their ecological footprint, offering sustainable wedding options, such as upcycling vintage bridal styles, presents an opportunity for disruption in the bridal industry.
Sectors Adopting This
- Fashion
- Curating exclusive, sustainable capsule collections featuring upcycled vintage bridal styles presents new opportunities for environmentally conscious fashion retailers.
- Wedding Planning
- Providing sustainable wedding options, such as repurposing vintage bridal styles, taps into consumer demand for eco-friendly wedding planning services.
- Upcycling
- Collaborating with fashion retailers to repurpose vintage clothing into modern, curated capsule collections presents an opportunity for upcycling businesses to expand their offerings.
