BFGF is described by its founder Lilian Martinez as an "art brand" creating "lush and compelling" designs that speak to the nature of dreams in a culture so reliant on symbols, whether natural or pop cultural. Designing everything from whimsical tees to over-the-top blankets, Martinez cross-pollinates her pieces by intertwining images of Lisa Simpson with dreamy interpretations of natural surroundings.
One piece that stands out in particular is BFGF's Worldwide Aura Blanket, a digitally woven piece that features images of a Nike Swoosh, a coconut, a palm leaf, a basketball and several bananas, among other art references.
Each piece from BFGF is made to order and is comprised of 100% cotton. BFGF recently told Cool Hunting of her intent to move into homeware designs, as well as plans to showcase her works in several galleries in 2016.
Key Themes Behind This Trend
- Pop Culture-infused Design
- Designers can create products that intertwine elements of pop culture with natural surroundings to create whimsical and unique designs, appealing to a younger demographic.
- Customized Artisanal Products
- The rise of made-to-order artisanal products allows customers to have personalized and unique items, creating a potential market for designers who offer customization options.
- Mixed-media Home Decor
- Designers can create home decor items that combine digital and traditional mediums, creating visually interesting pieces that are unique and appeal to customers looking for one-of-a-kind decor.
Where This Applies
- Home Decor
- Designers can apply BFGF's approach to creating unique and visually interesting homeware items, appealing to customers' taste for unique and personalized decor.
- Fashion
- Fashion brands can create bespoke products that mix elements of pop culture and nature, creating memorable and unique apparel and accessories.
- Art and Design
- Artists and designers can combine digital and traditional mediums to create visually interesting pieces, appealing to customers looking for unique and one-of-a-kind art and design pieces.
