The Beyond the Wave Movie Features an Interactive Trailer
Vasiliki Marapas — February 17, 2015 — Pop Culture
References: beyondthewavemovie & lelo
Hot off the heels of the 50 shades mania, the world's leading pleasure brand LELO has developed a movie of its own titled 'Beyond The Wave.'
Surprisingly, the film doesn't feature any of LELO's luxury sex toys, focusing on emotional, as opposed to physical, intimacy. The film's trailer, which has garnered over a million views since its release last week, is now available in an interactive format. The PlayTogether trailer is specially designed so it can only be watched with a partner, syncing two smartphones together and displaying the trailer across both screens. The experience can be accessed for free, and without additional download, at www.beyondthewavemovie.com.
Head of Marketing at the LELO team Steve Thomson explains, “Our goal with Beyond the Wave is to encourage couples to connect both with the story, and through the act of watching the movie itself. That’s also the thinking behind PlayTogether™."
Surprisingly, the film doesn't feature any of LELO's luxury sex toys, focusing on emotional, as opposed to physical, intimacy. The film's trailer, which has garnered over a million views since its release last week, is now available in an interactive format. The PlayTogether trailer is specially designed so it can only be watched with a partner, syncing two smartphones together and displaying the trailer across both screens. The experience can be accessed for free, and without additional download, at www.beyondthewavemovie.com.
Head of Marketing at the LELO team Steve Thomson explains, “Our goal with Beyond the Wave is to encourage couples to connect both with the story, and through the act of watching the movie itself. That’s also the thinking behind PlayTogether™."
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