The Wawa Beyond Sizzli Breakfast Sandwich has been announced by the convenience and gas station store brand as a new meat-free offering that will enable shoppers to easily fuel up in a tasty yet convenient manner. The sandwich is achieved with the Beyond Breakfast Sausage along with egg and cheese on a toasted bagel to make it a satisfying option to choose. The sandwich builds on the increasing success and popularity of meat-free meal options as consumers seek out easy ways to maintain their lifestyle while avoiding meat products.
The Wawa Beyond Sizzli Breakfast Sandwich is available now at 650 locations across the brands mid-Atlantic operating area with an expansion into 220 Florida locations starting on August 10, 2020.
Image Credit: Wawa
Why This Trend Is Growing
- Meat-free Meal Options
- The rising popularity of meat-free meal options presents an opportunity for businesses to innovate and offer more plant-based alternatives.
- Convenience Store Food
- Convenience stores can seize the opportunity to expand their food offerings and cater to health-conscious consumers by introducing more convenient and nutritious options.
- Plant-based Breakfast Sandwiches
- The introduction of meat-free breakfast sandwiches creates a space for companies to explore disruptive innovation in the plant-based fast-food market.
Industries Being Reshaped
- Food Retail
- Food retailers can capitalize on the trend of meat-free meal options by offering a wider variety of plant-based alternatives to cater to changing consumer preferences.
- Fast-food
- Fast-food chains can tap into the rising demand for plant-based options by incorporating meat-free breakfast sandwiches into their menus, appealing to health-conscious customers.
- Convenience Stores
- Convenience store chains have an opportunity to differentiate themselves by providing convenient and delicious meat-free breakfast sandwiches, attracting customers seeking quick and healthier food options.
