Protective Exploration Outerwear

The Beyond Nordic 3L Shell System is Multi-Season Suitable

The Beyond Nordic 3L shell system is a high-quality outerwear solution for avid explorers that will help them to stave off the effects of the elements when partaking in their choice of outdoor activity.

The system includes the BN007 Pants and the BN302 Jacket, which are both rated for use in demanding environments where conventional outerwear simply wouldn't stand up to the task. The garments have been extensively tested by the brand in order to offer impressive functionalities including insulation, water resistance and more.

The Beyond Nordic 3L shell system comes in black and yellow color options, and has been extensively tested by the brand to ensure it will meet the needs of avid or amateur explorers alike.

High-quality Outerwear
Disruptive innovation opportunity: Develop advanced materials and technologies to create durable, functional, and weather-resistant outerwear for outdoor enthusiasts.
Multi-season Suitable Gear
Disruptive innovation opportunity: Design versatile clothing systems that can adapt to various weather conditions and be suitable for year-round use in demanding outdoor activities.
Extensive Testing for Functionality
Disruptive innovation opportunity: Create innovative testing methods and protocols to ensure the performance and functionality of outdoor gear in challenging environments.

Industries Being Reshaped

Outdoor Apparel
Disruptive innovation opportunity: Explore advancements in materials, manufacturing techniques, and sustainability practices to revolutionize the outdoor apparel industry.
Outdoor Gear
Disruptive innovation opportunity: Integrate smart technologies and modular designs into outdoor gear to enhance versatility, durability, and user experience.
Sports and Adventure Tourism
Disruptive innovation opportunity: Develop immersive and experiential outdoor activities and tours that capitalize on the demand for high-performance gear and apparel.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 37%
Freshness 10%