The 'I woke up like this' costume tutorial by Refinery29 may not be exactly what you had in mind when you decided to dress as Beyonce this Halloween, but hey: you left it till the last minute. Rome wasn't built in a day, and neither was a Beyonce costume, so this lyrical interpretation will have to do.
The costume is a little more realistic than the selfies under the #IWokeUpLikeThis tag on Instagram. It features messy hair, dark circles and less-than-perfect skin. To recreate, apply mousse to your hair and tease it with a comb until it's as similar to your Saturday morning bedhead as possible. Instead of removing your daytime makeup, layer on some more for a particularly crusty look. Apply eyeliner and smudge it by using a fan brush, leaving you disheveled and bedraggled.
Or, you know, you could always just take a nap and then go to the party looking how you really woke up.
What's Driving This Trend
- Realistic Costume
- Disruptive innovation opportunity: Create costumes that embrace imperfections and showcase more realistic portrayals of famous characters.
- Messy Bedhead Look
- Disruptive innovation opportunity: Develop hair products and styling techniques that enhance the messy bedhead look for everyday use, not just for costumes.
- Lyrical Interpretation
- Disruptive innovation opportunity: Design costumes that creatively interpret lyrics or themes from songs, not limited to celebrity-inspired outfits.
Who This Affects Most
- Costume Design
- Disruptive innovation opportunity: Incorporate technology such as smart fabrics or augmented reality into costume design to enhance the overall experience.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Develop makeup products and techniques that embrace imperfections and offer a more natural, unfiltered look for consumers.
- Haircare and Styling
- Disruptive innovation opportunity: Create products and tools specifically designed to achieve the messy bedhead look, catering to the growing demand for effortless and undone hairstyles.
