Book-Themed Lodging

The Betsey Johnson Eloise Suite at The Plaza Hotel in New York City

The Betsey Johnson Eloise Suite at New York City's Plaza Hotel, designed by the famed designer herself, is the first hotel collaboration for Johnson. Debuting on August 16th, 2010, the suite channels Eloise, the quick-witted young girl in Kay Thompson's children's books.

Unsurprisingly, the design is bold, with a palette of pink and black hues mixed in with a black-and-white zebra-print carpet. If garish luxury is your thing, the Betsey Johnson Eloise Suite will bring girly adventure to your New York stay.

Book-themed Lodging
Opportunity for hotels to collaborate with iconic brands and designers to create unique and immersive experiences for guests.

Where This Applies

Hospitality
Hotels can create themed suites and rooms inspired by popular books and characters to attract book-loving guests.
Fashion
Fashion designers can expand their brand presence by collaborating with hotels to design themed suites and create unique experiences for guests.
Publishing
Publishing companies can partner with hotels to create book-themed lodging, offering a new way for readers to engage with their favorite stories and characters.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 50%
Freshness 8%