HENN has completed the interior design for BESTSECRET's new office in Munich, a seven-story workspace within the iCampus at Ostbahnhof that accommodates approximately 125 employees. HENN's approach sought to translate the online luxury fashion club's brand identity as a curated platform for upscale brands into a tangible, physical environment.
BESTSECRET's new office design features a warm gray wall treatment, exposed concrete ceilings, and light gray seamless floors that create a neutral backdrop equivalent to the digital brand identity. HENN incorporates reflective and mirrored surfaces to expand the space visually. The firm also generously applied textile materials to establish a clear reference to the world of fashion. Contrasting textures and shapes — such as cool mirror surfaces against warm wood and sturdy metal against gentle, flexible textiles — lend a clear and coherent appearance, with the industrial appeal of raw surfaces like architectural concrete and galvanized metal intriguingly contrasted with custom-made wooden furniture that extends along the outer walls to incorporate small benches and shelves.
Image Credit: Mark Seelen | Seelen+
Why This Trend Is Growing
- Brand-translated Workspaces
- Physical offices are increasingly reflecting digital brand identities, creating room for design systems that turn online positioning into immersive employee and visitor environments.
- Textile-integrated Interiors
- Fabric-forward finishes, soft partitions, and tactile materials are reshaping minimalist spaces with opportunities for fashion-linked suppliers and adaptive acoustic solutions.
- Reflective Spatial Design
- Mirrored surfaces and light-neutral palettes are expanding perceived space in compact offices, supporting innovation in materials that combine visual openness with durability and privacy.
Industries Being Reshaped
- Interior Design
- Minimalist corporate projects are blending raw industrial finishes with custom warmth, opening new possibilities for studios specializing in branded, high-function workplace environments.
- Commercial Real Estate
- Premium office developments can gain differentiation through interiors that merge flexible employee amenities with distinctive tenant storytelling.
- Luxury Fashion
- Fashion brands with digital-first models are extending their identities into physical headquarters, creating demand for environments that express curation, exclusivity, and material sophistication.
