Have you ever wondered what it would be like to compete against the likes of Michael Phelps, Rafael Nadal, and Shawn Johnson? Starting tomorrow, youth from all over the world will get the opportunity in the International Olympic Committee (IOC)‘s Best of Us Challenge.
In an effort to draw kids into sports again, the Best of Us Challenge is a global competition that lets individuals (like yourself) compete in offbeat challenges—egg tossing, cartwheels, juggling and holding tennis balls, among others—against their peers and some of the most iconic Olympic athletes of their generation. The Grand Prize: a four-day trip for two to the upcoming Winter Olympics in Vancouver and of course, bragging rights (you did beat an Olympic athlete after all!).
Visit the Best of Us Challenge website to find out how you can take part in the competition.
What Makes This Trend Stand Out
- Youth Sports Engagement
- The Best of Us Challenge offers a unique opportunity for youth to engage in sports and inspire future participation.
- Celebrity Endorsement
- The participation of iconic Olympic athletes in the Best of Us Challenge can be leveraged by companies for endorsement opportunities.
- Interactive Sporting Events
- Events like the Best of Us Challenge can be expanded to create interactive experiences for sports fans and enthusiasts.
Sectors Adopting This
- Sports Apparel
- The Best of Us Challenge creates potential partnerships for sports apparel companies to sponsor and provide gear for the participants.
- Event Planning
- Event planning companies can leverage the success of the Best of Us Challenge to create similar experiences for clients and broaden their service offerings.
- Mobile App Development
- A mobile app that gamifies sporting events and allows users to compete against celebrity athletes like in the Best of Us Challenge can disrupt the sports industry and increase engagement.
