Berry Bros & Rudd have relaunched its historic Berry's Best Gin after it ceased production in 2014. The gin was first produced on 1909 and ran consistently until i disappeared from the brand's lineup in 2014. The revived product was distilled by Thames Distillers and was created using a sample of original gin, dating back to the 1950's. The re-introduction of the gin will be distributed through Berry Bros & Rudd's in-house UK distribution arm, Fields Morris & Verdin.
Bottled at 46% ABV, Berry's Best Gin is a delicious product that is described as having hints of "violet creams and a soft chalkines" on the nose, while the palate is "appealingly soft with a floral slant." The complex flavors are well balanced in the gin and is created using a combination of winter focused botanicals and flavors. The choice to revive this gin seems come as the gin craze continues to grow, and Berry Bros & Rudd hopes that drinkers will appreciate the history and heritage behind the product.
Key Themes Behind This Trend
- Revived Historical Products
- There is an opportunity for businesses to revive other historical products or brands that have been discontinued for a while in order to tap into consumers' nostalgia and appreciation for heritage.
- Gin Explosion
- There is a trend towards unique and artisanal gin products, as seen in the growth of the gin market globally, presenting opportunities for distilleries and gin companies to create unique flavors or bring back classic recipes.
- Sustainable Distilling
- There is an opportunity for distilleries to incorporate sustainable practices such as utilizing renewable energy, minimizing waste and using local, organic botanicals to create gin products that appeal to consumers who prioritize sustainability and environmental responsibility.
Where This Applies
- Distilling
- Distilleries, particularly those that produce gin, can capitalize on the trend towards unique, artisanal products by experimenting with different botanicals or bringing back classic recipes.
- Heritage Brands
- Companies that own heritage brands can revive discontinued products to appeal to consumers' appreciation for nostalgia and history.
- Sustainability
- Distilleries can incorporate sustainable practices in their production methods and sourcing of ingredients to appeal to environmentally conscious consumers who prioritize sustainability in their purchasing decisions.
