As the e-commerce spirit market continues to grow, Berry M&H is helping brands meet consumer shopping habits with the launch of a new light-weight postal 50ml PET spirit bottle. The bottles are available in round and square designs and the packs are customizable to meet all brand requirements including printing and labeling options. Companies can also work with Berry M&H's in-house design team to meet specific branding objectives.
“Even before the coronavirus pandemic, online sales for premium drinks was a notable growth sector,” commented Manish Nagar, business development manager at Berry M&H’s Llantrisant site. “Our bottle provides the perfect solution, with its clarity and durability helping to promote a quality image while its light weight and resistance to breakage provide a safe and efficient solution for postal deliveries.”
Image Credit: Berry M&H
Key Themes Behind This Trend
- Sustainable Postal Packaging
- Developing sustainable postal-friendly packaging options for products that are often sold online represents a disruptive innovation opportunity in e-commerce.
- Customizable Packaging
- Offering customizable packaging solutions for a variety of products, including spirits, represents a disruptive innovation opportunity in the packaging industry.
- Premium Online Sales
- Exploring the growth potential of premium online sales represents a disruptive innovation opportunity in the spirits industry.
Where This Applies
- E-commerce
- As e-commerce sales continue to grow, developing sustainable and effective packaging solutions for products sold online presents a disruptive innovation opportunity in the e-commerce industry.
- Packaging
- Offering customizable, durable and sustainable packaging options to companies in a variety of industries presents a disruptive innovation opportunity in the packaging industry.
- Spirits
- Exploring the potential for premium spirits to be sold online presents a disruptive innovation opportunity in the spirits industry.
